What Are Video Production Services and How Much Do They Cost?
Key Takeaways
- Video production services include pre-production, production, and post-production phases, which help create professional video content.
- Costs for video production services vary significantly, ranging from $800 for simple videos to over $25,000 for high-end productions.
- Different types of video production services include brand story videos, service explainers, and corporate event coverage.
- When hiring a video production company, ask about their portfolio, pre-production processes, and what the final deliverable includes.
- Investing in professional video production services can yield returns through enhanced SEO, traffic, and engagement across marketing channels.
If you’ve ever searched “video production company near me” and wondered what you’d actually be paying for, you’re not alone. Video production services can seem like a black box — a wide range of prices with little clarity on what’s included. This guide breaks down exactly what video production services are, what they cost, and what to look for when hiring a team in Dallas, Little Rock, or anywhere across Texas and Arkansas.
What Are Video Production Services?
Video production services encompass everything involved in creating professional video content for business use. This includes three core phases:
Pre-Production
Pre-production is the planning phase — scripting, storyboarding, location scouting, casting (if needed), scheduling, and logistics. A professional production team doesn’t just show up on shoot day. The hours spent before the camera rolls determine whether the shoot day is efficient and the final video achieves your goals.
Production
Production is the actual shoot — the day (or days) when camera crews, lighting, audio, and talent come together at your location or a studio. Professional production teams bring specialized equipment that captures footage in a quality that simply isn’t achievable with consumer cameras or smartphones.
Post-Production
Post-production is where raw footage becomes a finished video — editing, color grading, audio mixing, motion graphics, music licensing, captioning, and final delivery in the formats you need. This phase often takes longer than the shoot itself, and the quality of post-production is what separates good video from great video.
Types of Business Video Production Services
- Brand story videos — 60–90 second cinematic overviews of your business, values, and offer
- Service explainer videos — Walk prospects through exactly what you do and how it works
- Testimonial and case study videos — Real clients sharing their results on camera
- Corporate event coverage — Photography and video documentation of conferences, award ceremonies, and launches
- Social media content packages — Short-form vertical video optimized for Instagram, TikTok, and LinkedIn
- Training and internal communications video — Onboarding, procedure documentation, and leadership messaging
How Much Do Video Production Services Cost?
Video production pricing varies widely based on scope, crew size, location, and deliverables. Here’s a general framework for business video in the Dallas and Little Rock markets:
- Simple interview or talking-head video (single camera, one location) — $800–$2,500
- Brand story or explainer video (multi-location, professional editing) — $3,000–$8,000
- Full corporate event video coverage (half-day) — $1,500–$4,000
- Social media content package (multiple short-form videos) — $1,000–$3,500 per session
- Full-scale brand video production (multiple shoot days, motion graphics, voiceover) — $8,000–$25,000+
These ranges reflect professional-grade production with experienced crews, proper equipment, and polished post-production. Budget options exist at every level, but the difference in output quality — and business impact — is significant.
What to Ask Before Hiring a Video Production Company
- Can I see your portfolio of business videos similar to what I need?
- What does the pre-production process look like — do you help with scripting?
- What is included in the final deliverable — how many edits, what formats, what resolution?
- Do you handle music licensing, or is that my responsibility?
- What is the turnaround time from shoot day to final delivery?
Merrick Multimedia provides full-service video production for businesses across Dallas, Fort Worth, Little Rock, and throughout Texas and Arkansas. We also offer combined photography and video packages — pairing professional commercial photography with your video shoot for maximum value. Request a quote today.
When evaluating video production services, it pays to think beyond the upfront cost. A well-produced video generates returns across multiple channels — driving organic traffic through SEO, increasing time on site, improving landing page conversion rates, and creating content you can repurpose across email, social, and paid campaigns. According to the Bureau of Labor Statistics, demand for video production professionals continues to grow — a direct reflection of how central video has become to modern marketing.
Frequently Asked Questions: Video Production Services
Professional video production services typically include pre-production (scripting, planning, location scouting), production (filming with professional equipment and crew), and post-production (editing, color grading, audio mixing, graphics, and final delivery). Always confirm what is included in any quote you receive.
Timeline varies by project scope. A simple interview video might be delivered within 1–2 weeks. A full brand video with multiple shoot days and complex post-production can take 4–8 weeks from kickoff to final delivery.
Not necessarily. Many video production companies, including Merrick Multimedia, offer scripting and concept development as part of the pre-production process. You provide your goals and key messages — we help you shape them into a compelling video narrative.
Yes. We provide professional video production services for businesses across Dallas, Fort Worth, Little Rock, and the broader Texas and Arkansas region.
Ready to see what professional video can do for your business? Contact Merrick Multimedia for a custom video production quote in Dallas or Little Rock.
